Your title helps buyers find the product. Your description helps them decide whether it is suitable. Both must be specific, accurate and easy to understand.
Build a strong product title
Use the most important identifying information first. A useful title often follows this structure:
Recommended title patternBrand + product type + model + important size, capacity or feature.
Include relevant title details
- Product type or recognised product name.
- Brand, when genuine and relevant.
- Model or model number.
- Size, capacity, storage, power or pack quantity.
- Important colour or material when it affects the buyerโs choice.
- Condition only when it is useful to distinguish the item.
Good title examples
- Microsoft Surface Book 2 13.5-inch i5 16GB 256GB
- Pampers Baby-Dry Size 4+ Nappies 76 Pack
- 3-Litre Electric Fufu and Yam Pounder 1500W
- Samsung Galaxy S22 Ultra 256GB Phantom Black
- Womenโs Ankara Maxi Dress Blue and Orange Size 14
Avoid in titles
- Writing the entire title in capital letters.
- Repeating the same keyword several times.
- Adding unrelated brands or models.
- Adding phone numbers or external website addresses.
- Using vague titles such as Good Item, New Product or Best Quality.
- Using unsupported claims such as cheapest, original or number one.
Write an accurate description
- Explain what the product is and what it is used for.
- Add the brand, model and key specifications.
- Add size, measurements, capacity, material or compatibility.
- Describe the condition accurately.
- State what is included in the package.
- Mention important exclusions or missing accessories.
- Add warranty information only when it genuinely applies.
- Add useful delivery or pickup information.
For used products
- State how long the item has been used when known.
- Describe scratches, dents, cracks or other defects.
- State whether important functions work.
- Mention missing chargers, boxes, manuals or accessories.
- Do not describe a used or refurbished item as brand new.
Make descriptions easy to read
- Use short paragraphs.
- Use bullet points for features and specifications.
- Put the most important information first.
- Remove supplier claims that do not apply to your stock.
- Check spelling, measurements and model numbers.
ImportantThe description must not hide faults, promise features the product does not have or contradict the photos.
Write a product listing
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