Privacy Policy

Welcome to Upfrica Marketplace. Upfrica helps users buy, sell, source, and discover products locally, nationwide, and across supported markets.

When this policy refers to “Sellers”, “Service Providers”, “Buyers”, “Users”, “you”, or “your”, it means people or businesses using Upfrica to list, buy, sell, source, or communicate through the platform.

Upfrica UK Ltd is registered in England and Wales with company number 12650617. Registered office: 214 Upper Fifth Street, Milton Keynes, MK9 2HR, United Kingdom.

We take privacy seriously. This Privacy Policy explains how Upfrica collects, uses, stores, shares, and protects personal information when users access our marketplace and related services.

Personal data means information that identifies or can relate to a person, such as name, email, phone number, location, account information, delivery details, verification data, messages, support requests, transaction information, or device information.

We collect information needed to operate, improve, support, secure, and market Upfrica services. The information collected depends on how you use the platform.

This may include contact information, profile information, email address, phone number, delivery information, approximate location, identity verification information, seller shop details, product listings, order details, payment-related records, support messages, and technical data.

We may automatically collect technical data such as IP address, browser type, device information, approximate location, pages viewed, referral source, cookies, local storage, and similar tracking technologies.

We use personal information to:

• create and manage user accounts;
• verify email addresses, phone numbers, sellers, and account activity;
• enable marketplace access, checkout, payments, and delivery support;
• provide customer service, account notices, and platform notifications;
• detect and prevent fraud, spam, abuse, unsafe listings, and security incidents;
• resolve disputes between buyers, sellers, couriers, agents, or service providers;
• enforce marketplace policies and legal agreements;
• improve advertising, analytics, product discovery, and marketplace performance;
• comply with legal, tax, regulatory, and safety obligations.

If we detect activity that may pose a risk to users, the marketplace, or third parties, automated or manual processes may restrict access, listings, payments, or account features.

We may share relevant information with payment providers, delivery partners, fraud-prevention services, analytics providers, support providers, identity verification providers, professional advisers, or public authorities where needed to operate Upfrica or comply with law.

We do not sell user account information to advertisers. Advertising and analytics tools may process limited technical or consent-based data where users have given the required consent.

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal data. You may also have the right to withdraw consent where processing is based on consent.

To make a privacy request, contact service@upfrica.com.

Upfrica uses cookies, local storage, pixels, tags, analytics tools, security tools, and similar technologies to operate the website, keep users signed in, protect accounts, remember preferences, measure performance, and improve user experience.

Essential cookies are required for core functions. Non-essential analytics, marketing, advertising, and personalisation cookies should only be used where the required consent has been given.

You can manage cookies using your browser settings. Disabling some cookies may affect site features such as login, checkout, saved preferences, or basket behaviour.

Users are responsible for ensuring that photos, descriptions, videos, logos, documents, and other content uploaded to Upfrica do not infringe copyright, trademark, design rights, privacy rights, or other third-party rights.

Upfrica may remove or restrict content that appears to infringe intellectual property rights or marketplace rules. To report a copyright or trademark concern, contact service@upfrica.com.

Upfrica may update these terms, privacy rules, copyright rules, cookie information, and marketplace policies from time to time. Continued use of Upfrica after updates means you accept the latest version.

For questions about these terms, privacy, cookies, copyright, or account data, contact service@upfrica.com.