Write an accurate product description

A product description should help the buyer understand exactly what they will receive.

Include the important facts

• What the product is used for.
• Brand, model and key specifications.
• Size, dimensions, capacity or compatibility.
• Condition and any visible defects.
• What is included in the package.
• Warranty information, where genuinely available.

For used products

• Describe scratches, damage or missing accessories.
• State whether the battery, screen and major functions work.
• Use current photographs of the actual item.
• Do not describe a used item as new.

Make the description easy to scan

• Use short paragraphs.
• Use bullet points for specifications.
• Put the most important information first.
• Avoid copying long manufacturer text that does not apply.

Review your products