Product PhotosPolicy
Product photo rules
Understand which images are acceptable and which images can mislead buyers.
Seller AcademyUpdated 2 September 2026
Product images must accurately represent the listing and must be safe and lawful to publish.
Acceptable images
- Original photographs of the item.
- Manufacturer images used with permission.
- Images showing included accessories.
- Images clearly showing product condition.
Images to avoid
- Photos copied from another seller without permission.
- Images of a different model, colour or condition.
- Images containing prohibited or unsafe content.
- Images dominated by phone numbers or external payment instructions.
- Heavily edited images that hide the true condition.
Important
A listing may be rejected or removed when its images are misleading, unlawful or unrelated to the product.