Provide excellent after-sales service
Turn completed orders into repeat customers through support, communication and fair problem resolution.
Seller AcademyUpdated 13 July 2026
The customer relationship does not always end when the product is delivered. Good after-sales service can create reviews, referrals and repeat business.
After delivery
- Make sure the buyer received the correct item.
- Provide setup or usage information where appropriate.
- Respond to genuine questions about the product.
- Honour valid warranty or return commitments.
When something goes wrong
- Acknowledge the problem quickly.
- Ask for the information needed to investigate.
- Offer a fair solution within the applicable policy.
- Keep communication respectful.
Encourage repeat business
- Maintain consistent product and service quality.
- Keep popular items available.
- Avoid unsolicited or excessive marketing messages.
- Let good service earn genuine reviews.