Provide excellent after-sales service
Turn completed orders into repeat customers through support, communication and fair problem resolution.
Seller AcademyUpdated 2 September 2026
The customer relationship does not always end when the product is delivered. Good after-sales service can create reviews, referrals and repeat business.
After delivery
- Make sure the buyer received the correct item.
- Provide setup or usage information where appropriate.
- Respond to genuine questions about the product.
- Honour valid warranty or return commitments.
When something goes wrong
- Acknowledge the problem quickly.
- Ask for the information needed to investigate.
- Offer a fair solution within the applicable policy.
- Keep communication respectful.
Encourage repeat business
- Maintain consistent product and service quality.
- Keep popular items available.
- Avoid unsolicited or excessive marketing messages.
- Let good service earn genuine reviews.