Use seller plans and promotions wisely
Choose paid seller tools based on stock availability, margin and expected demand.
Seller AcademyUpdated 13 July 2026
Paid visibility works best when the product, price, stock and fulfilment are already strong.
Before promoting a product
- Confirm sufficient stock is available.
- Check that the listing has strong photos.
- Review the price against comparable products.
- Confirm you can respond and fulfil orders quickly.
Choose products carefully
- Prioritise products with real buyer demand.
- Promote products with enough margin.
- Avoid spending heavily on unavailable or unclear products.
- Measure enquiries, orders and profit rather than views alone.
Review your plan
- Compare plan cost with additional sales generated.
- Use included tools before buying extra add-ons.
- Change plans as business needs change.
Important
Promotion increases visibility but does not guarantee sales. Listing quality and service remain essential.