Use seller plans and promotions wisely
Choose paid seller tools based on stock availability, margin and expected demand.
Seller AcademyUpdated 2 September 2026
Paid visibility works best when the product, price, stock and fulfilment are already strong.
Before promoting a product
- Confirm sufficient stock is available.
- Check that the listing has strong photos.
- Review the price against comparable products.
- Confirm you can respond and fulfil orders quickly.
Choose products carefully
- Prioritise products with real buyer demand.
- Promote products with enough margin.
- Avoid spending heavily on unavailable or unclear products.
- Measure enquiries, orders and profit rather than views alone.
Review your plan
- Compare plan cost with additional sales generated.
- Use included tools before buying extra add-ons.
- Change plans as business needs change.
Important
Promotion increases visibility but does not guarantee sales. Listing quality and service remain essential.