Set a competitive product price

The lowest price is not always the best price. Your price should be competitive while still covering the real cost of fulfilling the order.

Include your real costs

• Purchase or production cost.
• Import, transport or sourcing cost.
• Packaging and handling.
• Payment or marketplace fees where applicable.
• Expected returns, faults or after-sales support.

Compare fairly

• Compare the same model, size and condition.
• Consider whether competitors include delivery.
• Consider warranty and included accessories.
• Review prices regularly instead of copying one seller.

Avoid pricing problems

• Do not advertise a false price only to attract messages.
• Do not change the agreed price without a valid reason.
• Do not forget to update promotional prices after an offer ends.

Update product prices