Write better product titles

The title is one of the first parts of your listing buyers see. It should identify the product without unnecessary words or misleading claims.

A useful title normally includes

• Brand or manufacturer, where relevant.
• Product name or model.
• Important size, capacity or specification.
• Condition, when it helps distinguish the item.

Good title examples

• Microsoft Surface Book 2 13.5-inch i5 16GB 256GB
• Pampers Baby-Dry Size 4+ Nappies 76 Pack
• 3-Litre Electric Fufu and Yam Pounder 1500W

Avoid

• Writing the entire title in capital letters.
• Repeating the same keyword many times.
• Adding unrelated brands.
• Using claims such as best or cheapest without evidence.
• Adding phone numbers to the product title.

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