Write better product titles
Use clear product titles that help both buyers and search engines understand your item.
Seller AcademyUpdated 2 September 2026
The title is one of the first parts of your listing buyers see. It should identify the product without unnecessary words or misleading claims.
A useful title normally includes
- Brand or manufacturer, where relevant.
- Product name or model.
- Important size, capacity or specification.
- Condition, when it helps distinguish the item.
Good title examples
- Microsoft Surface Book 2 13.5-inch i5 16GB 256GB
- Pampers Baby-Dry Size 4+ Nappies 76 Pack
- 3-Litre Electric Fufu and Yam Pounder 1500W
Avoid
- Writing the entire title in capital letters.
- Repeating the same keyword many times.
- Adding unrelated brands.
- Using claims such as best or cheapest without evidence.
- Adding phone numbers to the product title.