Accurate and honest listing rules

Learn the standards every seller must follow when describing products and dealing with buyers.

Seller AcademyUpdated 13 July 2026

Every listing must accurately represent the product, price, seller and fulfilment arrangement.

Your listing must

  • Describe the actual item being sold.
  • Use the correct condition and category.
  • Show an accurate price.
  • State important defects or limitations.
  • Use images that match the product.
  • Avoid unsupported safety or performance claims.

You must not

  • Create duplicate listings to manipulate visibility.
  • Advertise unavailable products as immediately available.
  • Use another seller’s identity or content unlawfully.
  • Request payment through deceptive methods.
  • Manipulate ratings, reviews or transaction records.
Important

Misleading listings may be rejected, unpublished or removed, and repeated violations may restrict the account.

Review your listings

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